TY - BOOK AU - VIJAY GOVINDARAJAN TI - TEN RULES FOR STRATEGIC INNOVATORS: FROM IDEA TO EXECUTION SN - 1591397588 U1 - 658.406/GOV/TEN PY - 0000///NILL CY - USA PB - HARVARD BUSINESS SCHOOL PRESS KW - GENERAL MANAGEMENT KW - MANAGEMENT SCIENCE ER -